Thinking Strategically: Developing an Ally Engagement Strategy for Your PFLAG Chapter

In 2007 PFLAG National launched the Straight for Equality program and has been engaging with new and potential allies in workplaces, healthcare settings, faith communities and more. However, we know that engaging allies in PFLAG chapter and LGBTQ+ organizing work – in real and meaningful ways that keeps them coming back for more – is often easier said than effectively done. PFLAG chapter leaders members, and supporters are invited to participate in a dialogue about how they can develop and fine-tune ally engagement strategies and create programs that are focused, intersectional, and effective.

In this session we’ll:

Learn more about how PFLAG National developed its ally engagement strategy based on decades of experience working with PFLAG leaders, members, and supporters;

Consider how ally engagement efforts have changed in recent years and what it means for engaging new and potential allies;

Think about our expectations of allies and the role they should play in creating more inclusive and welcoming workplaces; and

Get resources that can be used to ensure ally engagement programs serve PFLAG chapters, our communities, and help us to connect with one another.

03:09 - Learning Objectives

06:15 - Societal Conditions when the Straight for Equality program was Established

11:14 - Developing the Straight for Equality Program

16:23 - Straight for Equality’s Ally Strategy

48:03 - Developing Your Ally Strategy

57:40 - Q&A